When would you like to visit?

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Buy your tickets

1.5 hours

2 beers

Teaser_HeinekenTour

Access to the first built Heineken® brewery (1.5 hrs)

Book a timeslot that works with your schedule

Have a peek inside the original brew room

Two perfectly chilled Heineken® beers at the Best ‘Dam Bar

Visitors under 18 are not allowed to do the Heineken® Tour

Please note the Heineken® Tour is in English. Audiotour available in 6 languages.

We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly. Please be advised that our less busy entry hours are during weekdays before 13:00h CET

Immerse yourself into the world of Heineken®, at your own pace.

Adult (18+)

Heineken® Tour

Personal guide

5 beers

VIP_Hero_Mobile

A unique tour of the historical brewery (2.5 hrs)

Visitors under 18 are not allowed to do the VIP tour.

Get the full experience with behind-the-scenes access and a personal guide.

VIP Tour (+18)

VIP Tour

2 attractions

TPM_Teaser

Access to both the Heineken Experience and the Johan Cruijff ArenA

Visitors under 18 are not allowed to do the Perfect Match tour

Due to events in the Arena the field will not be visible until August 1st

Tour is in English. Audiotour available in 6 languages.

The world’s greatest combination: beer and football.

The Perfect Match (+18)

The Perfect Match - Heineken® Tour + Johan Cruijff ArenA

2 hours

3 drinks

Rooftop_Teaser

2 Heineken® beers included at our Best Dam’ Bar.

A breath-taking view from our exclusive rooftop

Elevate your experience with an extra beer or one of our exclusive 3 innovations at the rooftop.

Visitors under 18 are not allowed to enter the Heineken Experience

Please note that the Heineken® Tour + Rooftop is in English. Audiotour available in 6 languages.

Due to the necessary renovation of our outdoor lift, the rooftop terrace is not wheelchair accessible at this time

The Heineken Experience reserves the right to close the rooftop without prior notice

Our original Heineken® tour, combined with a breath-taking view from our exclusive rooftop terrace. For a limited time only, discover new drink innovations at our Heineken Studio space at the rooftop bar.

Tour + Rooftop (18+)

Heineken® Tour + Rooftop

Premium boat

3 beers

Flagship_Winter_Mobile_1

Access to the brewery in a self-guided tour (1.5 hrs)

Two perfectly chilled Heineken® beers at the Best 'Dam Bar

Canal cruise through Amsterdam in an boat with a guide (1 hrs)

One premium beer from the Heineken® portfolio included aboard

Visitors under 18 are not allowed to do the Heineken® Flagship Cruise tour

Please note the Heineken® Flagship Cruise tour is in English.  Audiotour available in 6 languages (Not available during the canal cruise).

Please be aware that the boat in the Heineken® Flagship Cruise tour is not wheelchair accessible.