Today: 10:30 - 19:30 (Last entry 17:15)
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VIP Tour

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Heineken®Tour

ImmerseyourselfintheworldofHeineken®,atyourownpace.

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Adult (18+)

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Heineken®Tour

ImmerseyourselfintotheworldofHeineken®,atyourownpace.

clock
Duration
1.5 hours
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Includes
2 beers
Price
€ 24,95€ 25,95

The Heineken Experience

The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our Heineken® heritage, the brewing process, our sometimes crazy innovations, our sponsorings and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

What our guests say about the Heineken® Tour

Tripadvisor
We loved hearing the story about Heineken's history. The tour was self guided but interactive. Enjoyed all the displays. Was fun, informative and so glad we got to see it! Staff were all very friendly and fun!
Thomas
Sep. 2024
Absolutely brilliant! Really immersive and interesting, great gift shop and the beer was lovely. Definitely recommend as something to do on your trip to Amsterdam even if you don't drink beer.
Casey
Aug. 2024
Immersive, fun, and informative! The Heineken Experience offers a captivating journey through the history and brewing process of this iconic beer brand. A must visit for beer enthusiasts and anyone seeking a memorable experience in Amsterdam.
Guilherme
Jul. 2024
A fantastic experience from start to finish. Plenty of interactive areas with a chance to receive all photo opportunities sent to your email for free. 3 beers available throughout and at the end of the tour per person. Staff are incredibly friendly and informative.
Saooirse
Aug. 2024
Buy your tickets

Heineken® Tour

Adult (18+)

€ 24,95

Total

€ 0,00

  • Visitors under 18 are not allowed to do the Heineken® Tour
  • Please note the Heineken® Tour is in English. Audiotour available in 6 languages.
  • We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly. Please be advised that our less busy entry hours are during weekdays before 13:00h CET

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Frequently asked questions

  • What is the Heineken® Tour?

    The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. The historical building serves as a venue where you can learn all about Heineken® heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

  • Where is the Heineken Experience located?

    Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

  • What are your opening hours?

    We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:

    - Monday: 10:30 to 19:30 (last entry 17:15)

    - Tuesday: 10:30 to 19:30 (last entry 17:15)

    - Wednesday: 10:30 to 19:30 (last entry 17:15)

    - Thursday: 10:30 to 19:30 (last entry 17:15)

    - Friday: 10:30 to 21:00 (last entry 18:45)

    - Saturday: 10:30 to 21:00 (last entry 18:45)

    - Sunday: 10:30 to 19:30 (last entry 17:15)

  • Are children allowed in the Experience?

    Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/

    Minor accompanied by an adult are also not allowed inside the Heineken Experience.

  • Does a tour include Heineken beer?

    Yes, of course you get to taste our delicious beer. Our Heineken tours include two cold Heineken® beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.

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