Frequently Asked Questions

Yes, but we recommend to book your tickets online. Make sure you book your ticket via our website in advance! Buy your tickets here.

No, the unique code on each ticket can be scanned from the screen of your smartphone or tablet. Be green, keep it on screen.

Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstance. We can always try to rebook your ticket to another date. Please send an email to service.experience@globalticket.com.

Book your tickets now via https://tickets.heinekenexperience.com/amsterdampass

It is absolutely possible to visit us as a group! You can buy up to 25 tickets in one go.

Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the weekend.

We are available from Monday to Friday from 09:00 to 17:00.

Yes, up until an hour prior to the start of your visit you can do this via this link https://tickets.heinekenexperience.com/en/self-service . You can reschedule your Heineken® Tour tickets purchased on the Heineken Experience website by entering your ticket number (starting with 77) and your corresponding email address. After sending your request, you will receive an email with a link to choose a new date/time.

If it's less than an hour before the start of your visit? Please send an email to service.experience@globalticket.com

Up until an hour before the start of your Heineken® Tour.

Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstances. Still, we will do our best to help you. If possible, we will try our best to rebook your ticket(s) to another date. For questions regarding your ticket, please send an email to service.experience@globalticket.com.

Yes, you can. The tickets are not personal.

Yes, you can by sending an email to service.experience@globalticket.com. Please note that for The Perfect Match Tour and the Live Your Music Tour we can only change the date and/or time of your tickets to the Heineken Experience.

To change the date and/or time of your tickets for the Johan Cruijff ArenA (The Perfect Match), please reach out to our colleagues there: tour@johancruijffarena.nl

Heineken® Silver is brewed at a chilled -1°C, resulting in an extra-refreshing lager with a less bitter taste and a crisp, subtle finish that’s effortless to drink.

Heineken® Silver features all the same pure, 100% natural ingredients people love from our original recipe. What makes Heineken® Silver different is the ice-cold lagering process. By brewing Heineken® Silver at -1°C, more cold haze is allowed to form and be filtered out. This removes proteins and rough-tasting tannins, leaving a delightfully refreshing taste that’s accessible and easy to drink.

Heineken® Silver is made with a uniquely different brewing process to our original recipe. By brewing Heineken® Silver at an ice-cold -1°C, a cold haze is allowed to form, filtering out more proteins and rough-tasting tannins. The result is a fresh, crisp finish that’s easy to drink.

Heineken® Silver is launching in 19 markets, including Albania, Bulgaria, Denmark, Finland, France, Gibraltar, Greece, Hungary, Italy, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Russia, Spain, Switzerland, and the United Kingdom. It will also launch in Norway during 2022 for on-trade outlets.

With a lower ABV of 4%, Heineken® Silver is an easy-to-drink, extra-refreshing beer designed to be more accessible for more consumers.

The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.

Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:

Netherlands

UK

Germany

Belgium

Austria

The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.

Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.

We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!

The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.

You can send us an e-mail at heinekenexperience.events@heineken.com or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)

Combining spaces, we can organize events for up to 1300 persons.

Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.