Frequently Asked Questions

Unfortunately, you have to leave your furry friends at home. Pets are never permitted in the Heineken Experience, except for service dogs.

No, we have stopped brewing beers in our building in 1988. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).

We urge you to come right on time for the timeslot you’ve booked your ticket for. This is important, as it helps us regulate the amount of people in the building at all times.

This is subject to availability and the size of your group. For the opportunities for guided tours, please send an email to sales.experience@heineken.com.

Yes, as long as our Heineken Ambassadors are treated with respect, photography is allowed. Photographs, videos and films may only be used for private, non-commercial purposes.

Also, we'd love to see your photos on Facebook and Instagram! Please use our hashtag #heinekenexperience, so we can find them easily.

If you would like to film or take photographs for professional and commercial purposes, please contact service.experience@heineken.com.

Yes! You can access our rooftop with a Heineken® Tour + Rooftop ticket.

Yes, of course you get to taste our delicious beer. Our Heineken tours include two cold Heineken® beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.

Unfortunately, we do not have our own parking facilities. The nearest car park is APCOA Parking Heinekenplein (link how to get there in e.g. maps) 200 meters away from the Heineken Experience.

You may be asked to show a valid ID (Identity Document).

You can take all the time you need for your visit. Only your starting time (booked timeslot) is set. On average, the self-guided tour takes about 2 hours.

Yes**,** we offer a cloakroom service and lockers for our guests. You can leave your possessions with us, free of charge, as long as they don't exceed 320 x 255 x 492 mm (HxWxD). Bigger items such as trolleys or carry-on luggage are not allowed. You can leave those in the nearest Lockerpoint Luggage Storage at Marie Heinekenplein 12, 1072 MH Amsterdam

On Saturdays, we are particularly popular, as this is our busiest day of the week.

We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:

- Monday: 10:30 to 19:30 (last entry 17:15)

- Tuesday: 10:30 to 19:30 (last entry 17:15)

- Wednesday: 10:30 to 19:30 (last entry 17:15)

- Thursday: 10:30 to 19:30 (last entry 17:15)

- Friday: 10:30 to 21:00 (last entry 18:45)

- Saturday: 10:30 to 21:00 (last entry 18:45)

- Sunday: 10:30 to 19:30 (last entry 17:15)

The legal drinking age in The Netherlands is 18+. Enjoy responsibly!

All our tours are in English, but we also offer audio-tours in English, Dutch, German, French, Italian, Spanish, Portuguese and Chinese. Please note: this covers only the informative part of the Heineken® tour.

You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.

Yes, we do! All our tours are in English, but we also offer audio-tours. These are available English, Dutch, German, French, Italian, Spanish, Portuguese and Chinese. Please note: this covers only the informative part of the Heineken® tour.

Yes, up until an hour prior to the start of your visit you can do this via this link https://tickets.heinekenexperience.com/en/self-service . You can reschedule your Heineken® Tour tickets purchased on the Heineken Experience website by entering your ticket number (starting with 77) and your corresponding email address. After sending your request, you will receive an email with a link to choose a new date/time.

If it's less than an hour before the start of your visit? Please send an email to service.experience@globalticket.com

Up until an hour before the start of your Heineken® Tour.

Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstances. Still, we will do our best to help you. If possible, we will try our best to rebook your ticket(s) to another date. For questions regarding your ticket, please send an email to service.experience@globalticket.com.

Yes, you can. The tickets are not personal.

Yes, you can by sending an email to service.experience@globalticket.com. Please note that for The Perfect Match Tour and the Live Your Music Tour we can only change the date and/or time of your tickets to the Heineken Experience.

To change the date and/or time of your tickets for the Johan Cruijff ArenA (The Perfect Match), please reach out to our colleagues there: tour@johancruijffarena.nl

The Heineken Studio is located at the Heineken Experience rooftop bar. You need a Heineken® Tour + Rooftop ticket or a Rooftop ticket to visit the Heineken Studio.

The Heineken Studio innovations are only available at the Heineken Experience.

The Heineken Studio currently features the following innovations:

- HKN x You

- Foam infusions

- Pilot brews

Please note that some innovations may not be available on the day of your visit.

We’re introducing a new twist to your Heineken® experience with HKN x You. We use Heineken® Silver as a starting point and customise your Heineken® the way you like it.

- Double Hopped: uses two types of hops to boost flavour and aroma, creating a bold, complex taste that hop lovers will enjoy.

- Dry: has a crisp, clean finish enjoyed by beer enthusiasts who prefer a lighter and less sweet taste.

- Super Dry: offers a crisp, super-refreshing taste with a delightful emphasis on dryness. It's perfect for those who love a clean, light beer experience.

- Smooth: has a velvety, soft texture that provides a balanced and gentle mouthfeel, enhancing the overall drinking experience.

- Super Smooth: offers unparalleled smoothness that sets it apart. Each sip glides effortlessly across your palate, leaving a velvety sensation. It strikes the perfect balance between malty sweetness and subtle hop bitterness, delivering a truly satisfying taste experience.

We’re introducing a new twist to your Heineken experience by infusing your beer with exciting foam flavours, such as Bitterblood Orange or Pineapple Guave. With flavoured foam we infuse your beer, adding a unique and refreshing dimension to the classic Heineken taste.

Why foam? Foam is a natural and essential part of beer and is created by the brewing process. You recognize a well-poured Heineken Beer by its solid head of foam. But it doesn’t only look good, foam also affects your taste. Tip: Give the foam some time

The pilot brews are small-batch beers that can be tried at the Heineken Studio. They are new creations that push the boundaries of lager.

Now on tap:

Wheat Lager: Crisp citrus tones with a smooth, velvet finish. It has a cloudy, dark, golden colour and has a slightly citrusy scent on a more spicy base.

The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.

Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:

Netherlands

UK

Germany

Belgium

Austria

The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.

Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.

We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!

The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.

You can send us an e-mail at heinekenexperience.events@heineken.com or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)

Combining spaces, we can organize events for up to 1300 persons.

Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.