Frequently Asked Questions

Can I buy my ticket at the desk?
Yes, but we recommend to book your tickets online. Make sure you book your ticket via our website in advance! Buy your tickets here.
Do I have to print my ticket?
No, the unique code on each ticket can be scanned from the screen of your smartphone or tablet. Be green, keep it on screen.
I bought a ticket for the wrong date. Can I exchange my ticket or get a refund?
Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstance. We can always try to rebook your ticket to another date. Please send an email to service.experience@globalticket.com.
I have an Amsterdam pass. Where do I book my tickets?
Book your tickets now via https://tickets.heinekenexperience.com/amsterdampass
I want to visit the Heineken Experience with a group. How many tickets can I buy in one go?
It is absolutely possible to visit us as a group! You can buy up to 25 tickets in one go.

Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the weekend.
What are your customer service business hours?
We are available from Monday to Friday from 09:00 to 17:00.

What is the Freddy’s Friends Tour?
The Freddy’s Friends Tour is a group-tour in which you’ll get an exclusive journey into Heineken®'s rich heritage and history. This private, behind-the-scenes tour grants access to hidden spaces unavailable to regular visitors. End your visit with drinks and snacks in our own secret bar: Freddy's.
Who is the Freddy’s Friends Tour for?
This VIP experience caters to groups of up to 25 people, offering a personalised and luxurious tour. It’s a great group-activity, perfect for a company outing or team building.
How can I book the Freddy’s Friends Tour?
It is only possible to book this tour via our sales team. You can reach them at: sales.experience@heineken.com
What is the availability of the Freddy’s Friends Tour?
The tour is offered from Sunday to Thursday, between 10:30 AM and 4:15 PM. Please note that the tour is not available from July 1st to September 1st.
What is the maximum capacity of the Freddy’s Friends Tour?
The maximum group capacity is 25 people.

Can I visit the Store?
The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.
Do you have an online Store?
Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:

Netherlands

UK

Germany

Belgium

Austria
What are the opening hours of the Heineken® Flagship Store? And do I need a ticket to visit the store?
The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.

Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.

Do you offer student discount?
Unfortunately, we do not offer student discount.
I have an I Amsterdam city card. How can I receive my discount?
Book your tickets now via https://tickets.heinekenexperience.com/iamsterdam

What type of event can be organized at the Heineken Experience?
We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!
Why choose Heineken Experience as event venue?
The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.
How can we contact the Heineken Events team?
You can send us an e-mail at heinekenexperience.events@heineken.com or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)
What is the maximum capacity of the venue?
Combining spaces, we can organize events for up to 1300 persons.
What benefits and services do you offer?
Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.

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