Frequently Asked Questions

The Freddy’s Friends Tour is a group-tour in which you’ll get an exclusive journey into Heineken®'s rich heritage and history. This private, behind-the-scenes tour grants access to hidden spaces unavailable to regular visitors. End your visit with drinks and snacks in our own secret bar: Freddy's.

This VIP experience caters to groups of up to 25 people, offering a personalised and luxurious tour. It’s a great group-activity, perfect for a company outing or team building.

It is only possible to book this tour via our sales team. You can reach them at: sales.experience@heineken.com

The tour is offered from Sunday to Thursday, between 10:30 AM and 4:15 PM. Please note that the tour is not available from July 1st to September 1st.

The maximum group capacity is 25 people.

Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.

Please be aware that the boat in the Rock the City tour is not wheelchair accessible.

Please send an email to service.experience@heineken.com and we will try to help you as soon as possible.

Sometimes, it could take a few days to receive your digital souvenir. Make sure to check your spam folder too!

Please contact service.experience@heineken.com.

Please contact service.experience@heineken.com. We will help you out!