Frequently Asked Questions

The Heineken Experience gift card makes it possible to surprise someone with a visit to the Heineken Experience. You can choose between three different tours, and you can select the number of tickets that you want to gift. After purchasing the Gift Card, you will receive a unique voucher code, which you can share with the person that you want to surprise. He or she can exchange the code for the selected number of tickets, at the date and time that fits his or her schedule best.

With the Heineken Experience gift card, you can choose between the Heineken® tour, the Heineken® tour + rooftop, the VIP tour or the Rock The City tour. The Gift card is not available for The Perfect Match tour and The Live Your Music tour.

No. A date only needs to be chosen when exchanging the Gift Voucher for actual tickets.

In case the person that you are surprising with a gift card wants to change the date of his or her ticket(s) after exchanging the gift card, he or she can do so via the Rescheduling and refund page on our website or by contacting us at service.experience@globalticket.com.

The Heineken Experience gift card can be exchanged for Heineken Experience ticket(s) via our webpage in the following link: https://tickets.heinekenexperience.com/voucher.

By filling the code in your gift card, you can pick your preferred date and timeslot, and you will receive your Heineken Experience tickets in your inbox.

The Heineken Experience gift card is valid for 2 years since it was purchased.

The Heineken Studio is located at the Heineken Experience rooftop bar. You need a Heineken® Tour + Rooftop ticket or a Rooftop ticket to visit the Heineken Studio.

The Heineken Studio innovations are only available at the Heineken Experience.

The Heineken Studio currently features the following innovations:

- HKN x You

- Foam infusions

- Pilot brews

Please note that some innovations may not be available on the day of your visit.

We’re introducing a new twist to your Heineken® experience with HKN x You. We use Heineken® Silver as a starting point and customise your Heineken® the way you like it.

- Double Hopped: uses two types of hops to boost flavour and aroma, creating a bold, complex taste that hop lovers will enjoy.

- Dry: has a crisp, clean finish enjoyed by beer enthusiasts who prefer a lighter and less sweet taste.

- Super Dry: offers a crisp, super-refreshing taste with a delightful emphasis on dryness. It's perfect for those who love a clean, light beer experience.

- Smooth: has a velvety, soft texture that provides a balanced and gentle mouthfeel, enhancing the overall drinking experience.

- Super Smooth: offers unparalleled smoothness that sets it apart. Each sip glides effortlessly across your palate, leaving a velvety sensation. It strikes the perfect balance between malty sweetness and subtle hop bitterness, delivering a truly satisfying taste experience.

We’re introducing a new twist to your Heineken experience by infusing your beer with exciting foam flavours, such as Bitterblood Orange or Pineapple Guave. With flavoured foam we infuse your beer, adding a unique and refreshing dimension to the classic Heineken taste.

Why foam? Foam is a natural and essential part of beer and is created by the brewing process. You recognize a well-poured Heineken Beer by its solid head of foam. But it doesn’t only look good, foam also affects your taste. Tip: Give the foam some time

The pilot brews are small-batch beers that can be tried at the Heineken Studio. They are new creations that push the boundaries of lager.

Now on tap:

Wheat Lager: Crisp citrus tones with a smooth, velvet finish. It has a cloudy, dark, golden colour and has a slightly citrusy scent on a more spicy base.

We are all (h)ears. Contact us on Facebook (Heineken Experience), Messenger, Twitter and via E-mail (service.experience@heineken.com).

Tell us what you loved about us and what we could be doing better. We value all feedback so please rate our experience on Google Reviews or TripAdvisor.

We are always working to improve our Heineken online experience, so we’d love to hear what’s working and how we can do better.

We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!

The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.

You can send us an e-mail at heinekenexperience.events@heineken.com or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)

Combining spaces, we can organize events for up to 1300 persons.

Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.