Celebrate King's Day 2025 on the Heineken® Flagship Cruise
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Acquista i biglietti

Heineken Experience

  • How can I reach the HEINEKEN Headquarters?

    You can reach the HEINEKEN Headquarters at 003120 52 39 777.

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

Rescheduling and refund

  • Can I change the date and/or start time of my Heineken® Tour?

    Yes, up until an hour prior to the start of your visit you can do this via this link https://tickets.heinekenexperience.com/en/self-service . You can reschedule your Heineken® Tour tickets purchased on the Heineken Experience website by entering your ticket number (starting with 77) and your corresponding email address. After sending your request, you will receive an email with a link to choose a new date/time.

    If it's less than an hour before the start of your visit? Please send an email to service.experience@globalticket.com

  • Until when can I change the date and/or start time of my tour?

    Up until an hour before the start of your Heineken® Tour.

  • Is it possible to cancel my booking and get the cost of my ticket(s) reimbursed?

    Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstances. Still, we will do our best to help you. If possible, we will try our best to rebook your ticket(s) to another date. For questions regarding your ticket, please send an email to service.experience@globalticket.com.

  • Can I let someone else use my ticket?

    Yes, you can. The tickets are not personal.

  • Can I change the date and/or time of my Heineken® Tour + Rooftop/VIP-tour/Rock The City Tour/The Perfect Match Tour?

    Yes, you can by sending an email to service.experience@globalticket.com. Please note that for The Perfect Match Tour and the Live Your Music Tour we can only change the date and/or time of your tickets to the Heineken Experience.

    To change the date and/or time of your tickets for the Johan Cruijff ArenA (The Perfect Match), please reach out to our colleagues there: tour@johancruijffarena.nl

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