Frequently Asked Questions
Rooftop
What is included in the Heineken® Tour + Rooftop ticket?
You’ll start with our 1.5-hour during, self-guided tour through Heineken®’s oldest brewery. During this tour, you will learn all there is to know about our heritage, the brewing process, and much more. The tour ends in the Best ‘Dam Bar, where you can enjoy two perfectly chilled beers. Afterwards, you’ll take the special elevator up to the rooftop, where you’ll learn more about the function of the former “Moutzolder” (malt attic). On our terrace, you can enjoy one of the best views of Amsterdam while having another fresh Heineken® beer.
Do I need to book a separate timeslot for the rooftop?
If you've already booked a combination-ticket (Heineken Tour® + Rooftop), you don’t have to book a separate timeslot for the rooftop. You can access the rooftop approximately 90 minutes after the starting time of your Heineken® tour.
If you only have a Heineken Tour® ticket and you'd want to visit the Rooftop as well, please contact our staff at the entrance hall.
What are the opening times of the rooftop?
Our rooftop bar is open everyday of the week.
Rooftop bar opening (open until):
Monday: 19:00
Tuesday: 19:00
Wednesday 19:00
Thursday 19:00
Friday 20:30
Saturday 20:30
Sunday 19:00
Please check availability and timeslots on our website: https://www.heinekenexperience.com/en/checkout/?adult=0
Can I do the rooftop first, and then the Heineken® tour?
If you have booked the combination ticket (Heineken® tour + Rooftop) this is not possible. You start with the Heineken® tour and go up to the rooftop afterwards.
Tickets
Can I buy my ticket at the desk?
Yes, but we recommend to book your tickets online. Make sure you book your ticket via our website in advance! Buy your tickets here.
Do I have to print my ticket?
No, the unique code on each ticket can be scanned from the screen of your smartphone or tablet. Be green, keep it on screen.
I bought a ticket for the wrong date. Can I exchange my ticket or get a refund?
Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstance. We can always try to rebook your ticket to another date. Please send an email to service.experience@globalticket.com.
I have an Amsterdam pass. Where do I book my tickets?
Book your tickets now via https://tickets.heinekenexperience.com/amsterdampass
I want to visit the Heineken Experience with a group. How many tickets can I buy in one go?
It is absolutely possible to visit us as a group! You can buy up to 25 tickets in one go.
Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the weekend.
What are your customer service business hours?
We are available from Monday to Friday from 09:00 to 17:00.
Direction
How can I reach the Heineken Experience?
Our old Heineken brewery and brand experience can be found at Stadshouderskade 78, 1072 AE in Amsterdam.
You can also take trams 1, 7, 19 or 24, and metro 52. They stop right around the corner.
If you have any questions, send us an email at service.experience@heineken.com.
If you prefer talking to us via the phone, you can reach us at +31202611323 for ticket-related questions, and at +31207215300 for anything else.
You can also talk to us on Facebook or slide into our DMs on Instagram.
Where is the Heineken Experience located?
Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.
Heineken® Silver
What does Heineken® Silver taste like?
Heineken® Silver is brewed at a chilled -1°C, resulting in an extra-refreshing lager with a less bitter taste and a crisp, subtle finish that’s effortless to drink.
How does Heineken® Silver taste different to the original Heineken® beer? What ingredients are different?
Heineken® Silver features all the same pure, 100% natural ingredients people love from our original recipe. What makes Heineken® Silver different is the ice-cold lagering process. By brewing Heineken® Silver at -1°C, more cold haze is allowed to form and be filtered out. This removes proteins and rough-tasting tannins, leaving a delightfully refreshing taste that’s accessible and easy to drink.
Is the Heineken® Silver brewing process different to Heineken® Original?
Heineken® Silver is made with a uniquely different brewing process to our original recipe. By brewing Heineken® Silver at an ice-cold -1°C, a cold haze is allowed to form, filtering out more proteins and rough-tasting tannins. The result is a fresh, crisp finish that’s easy to drink.
Which markets is Heineken® Silver launching in in 2022?
Heineken® Silver is launching in 19 markets, including Albania, Bulgaria, Denmark, Finland, France, Gibraltar, Greece, Hungary, Italy, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Russia, Spain, Switzerland, and the United Kingdom. It will also launch in Norway during 2022 for on-trade outlets.
Why is Heineken® Silver a lower ABV than Heineken® Original?
With a lower ABV of 4%, Heineken® Silver is an easy-to-drink, extra-refreshing beer designed to be more accessible for more consumers.
Store
Can I visit the Store?
The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.
Do you have an online Store?
Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:
What are the opening hours of the Heineken® Flagship Store? And do I need a ticket to visit the store?
The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.
Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.
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