Frequently Asked Questions

You’ll start with our 1.5-hour during, self-guided tour through Heineken®’s oldest brewery. During this tour, you will learn all there is to know about our heritage, the brewing process, and much more. The tour ends in the Best ‘Dam Bar, where you can enjoy two perfectly chilled beers. Afterwards, you’ll take the special elevator up to the rooftop, where you’ll learn more about the function of the former “Moutzolder” (malt attic). On our terrace, you can enjoy one of the best views of Amsterdam while having another fresh Heineken® beer.

If you've already booked a combination-ticket (Heineken Tour® + Rooftop), you don’t have to book a separate timeslot for the rooftop. You can access the rooftop approximately 90 minutes after the starting time of your Heineken® tour.

If you only have a Heineken Tour® ticket and you'd want to visit the Rooftop as well, please contact our staff at the entrance hall.

Our rooftop bar is open everyday of the week.

Rooftop bar opening (open until):

Monday: 19:00

Tuesday: 19:00

Wednesday 19:00

Thursday 19:00

Friday 20:30

Saturday 20:30

Sunday 19:00

Please check availability and timeslots on our website: https://www.heinekenexperience.com/en/checkout/?adult=0

If you have booked the combination ticket (Heineken® tour + Rooftop) this is not possible. You start with the Heineken® tour and go up to the rooftop afterwards.

We're currently offering the original Heineken® tour, the Heineken® tour + rooftop, the VIP tour, the Perfect Match tour, and the Heineken® Flagship Cruise

Rock the City will be operating again as of January 24th.

The Rock the City tour starts at the Heineken Experience. After your 1.5 hour self-guided tour, you will hop on our boat for a 45-minute canal cruise. During the cruise, your tour guide will tell you all about the highlights and hidden gems of the city. The canal cruise includes one drink (a Heineken® beer, water or a soft drink) and a variety of nuts. You can purchase additional drinks on board for the entire duration of the cruise.

You will depart at the canal in front of the Heineken Experience and will be dropped off on the same spot.

The Heineken® Flagship Cruise tour starts at the Heineken Experience. After a 1.5hour self-guided tour, you will hop on our Flagship Cruise for a 1-hour canal cruise. During the cruise, your tour guide will tell you all about the highlights and hidden gems of the city. The canal cruise includes one drink (a beer from the Heineken® portfolio, water or a soft drink). You can purchase more drinks on board.

You will depart at the canal in front of the Rijksmuseum and will be dropped off on the same spot. Please make sure to be here 15 minutes before your departure time. The Rijksmuseum is a 15-minute walk from the Heineken Experience, so we recommend 30 minutes between the end of your Heineken® tour and the start of your Heineken® Flagship Cruise.

The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. The historical building serves as a venue where you can learn all about Heineken® heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

Our Perfect Match tour is the best combination between beer and football. You get access to both the Heineken Experience and the Johan Cruijff Arena. You can visit at your own pace and decide which timeslot suits you best based on our availability.

Please note that neither the Johan Cruijff Arena nor the Heineken Experience are arranging transportation between our two locations.

The VIP will take you around 2,5 hours, in which we will guide you through our brewery and explain everything there is to know about our company. To finish the visit, we will take you to our private (and secret) bar where we will serve five premium beers from our portfolio, accompanied by snacks that have been carefully selected to match the beers. In this intimate environment, you will have the chance to interact with the guide, as well as the other guests. All in all, our VIP tour is a definite ‘not to miss while in Amsterdam!

You start the tour at the Heineken Experience, where you will enjoy your 1.5 hour self-guided tour. This tour includes two Heineken® beers or soft drinks. During the 45-minute canal cruise, another drink is included (a Heineken® beer or a soft drink). On the boat, you will have the option to purchase additional drinks.

Yes, you can. On top of the one included drink, you’re able to purchase additional drinks during the entire duration of the cruise.

The Rock the City will depart from the canal right in front of the Heineken Experience. Please make sure to be there 15 minutes before your departure time.

Both tours start with a 1.5h self-guided tour through the Heineken Experience, followed by a canal-cruise. Find below what both tours include afterwards:

The Rock the City:
- a spacious boat equipped for 50 people, with an especially designed Heineken® interior.
- a closed boat with an open roof in summer, and an outer deck in the back.
- a 45-minute canal cruise, covering the highlights of the city.
- the boat leaves at the canal right in front of the Heineken Experience (5-minute walk)

The Flagship Cruise:
- a sloop boat that accommodates up to 30 people
- the boat is an open boat in summer, and a closed boat in winter
- a 60-minute canal cruise, covering the highlights of the city
- the boat leaves at the canal across the Rijksmuseum (15-minute walk).

You start the tour at the Heineken Experience, where you will enjoy your 1.5hour self-guided tour. This tour includes two Heineken® beers or soft drinks. During the 1-hour canal cruise, another drink is included (a beer from the Heineken® portfolio or a soft drink). On the boat, you will have the option to buy more drinks.

Yes, you can. On top of the one included drink, you’re able to purchase additional drinks during the entire duration of the cruise.

The Heineken® Flagship Cruise will depart from Museumbrug 2, 10711XX Amsterdam. Please make sure to be there 15 minutes before your departure time. The Rijksmuseum is a 15-minute walk from the Heineken Experience, so we recommend 30 minutes between the end of your Heineken® tour and the start of your Heineken® Flagship Cruise.

Both tours start with a 1.5 h self-guided tour through the Heineken Experience, followed by a canal-cruise. Find below what both tours include afterwards:

The Flagship Cruise:
- a sloop boat that accommodates up to 30 people
- the boat is an open boat in summer, and a closed boat in winter
- a 60-minute canal cruise, covering the highlights of the city
- the boat leaves at the canal across the Rijksmuseum (15-minute walk).

The Rock the City:
- a spacious boat equipped for 50 people, with an especially designed Heineken® interior.
- a closed boat with an open roof in summer, and an outer deck in the back.
- a 45-minute canal cruise, covering the highlights of the city.
- the boat leaves at the canal right in front of the Heineken Experience (5-minute walk)

The Freddy’s Friends Tour is a group-tour in which you’ll get an exclusive journey into Heineken®'s rich heritage and history. This private, behind-the-scenes tour grants access to hidden spaces unavailable to regular visitors. End your visit with drinks and snacks in our own secret bar: Freddy's.

This VIP experience caters to groups of up to 25 people, offering a personalised and luxurious tour. It’s a great group-activity, perfect for a company outing or team building.

It is only possible to book this tour via our sales team. You can reach them at: sales.experience@heineken.com

The tour is offered from Sunday to Thursday, between 10:30 AM and 4:15 PM. Please note that the tour is not available from July 1st to September 1st.

The maximum group capacity is 25 people.

The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.

Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:

Netherlands

UK

Germany

Belgium

Austria

The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.

Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.

We are all (h)ears. Contact us on Facebook (Heineken Experience), Messenger, Twitter and via E-mail (service.experience@heineken.com).

Tell us what you loved about us and what we could be doing better. We value all feedback so please rate our experience on Google Reviews or TripAdvisor.

We are always working to improve our Heineken online experience, so we’d love to hear what’s working and how we can do better.