Frequently Asked Questions
Tickets
Can I buy my ticket at the desk?
Yes, but we recommend to book your tickets online. Make sure you book your ticket via our website in advance! Buy your tickets here.
Do I have to print my ticket?
No, the unique code on each ticket can be scanned from the screen of your smartphone or tablet. Be green, keep it on screen.
I bought a ticket for the wrong date. Can I exchange my ticket or get a refund?
Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstance. We can always try to rebook your ticket to another date. Please send an email to service.experience@globalticket.com.
I have an Amsterdam pass. Where do I book my tickets?
Book your tickets now via https://tickets.heinekenexperience.com/amsterdampass
I want to visit the Heineken Experience with a group. How many tickets can I buy in one go?
It is absolutely possible to visit us as a group! You can buy up to 25 tickets in one go.
Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the weekend.
What are your customer service business hours?
We are available from Monday to Friday from 09:00 to 17:00.
Payment
What payment options can I use?
When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform. If you want to buy something from our store (Heineken® merchandise), you can use our contactless payment options. Please leave your cash at home!
What payment options can I use on the website?
When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform.
Heineken Studio
Where can I visit the Heineken Studio?
The Heineken Studio is located at the Heineken Experience rooftop bar. You need a Heineken® Tour + Rooftop ticket or a Rooftop ticket to visit the Heineken Studio.
The Heineken Studio innovations are only available at the Heineken Experience.
What innovations are available at the Heineken Studio?
The Heineken Studio currently features the following innovations:
- HKN x You
- Foam infusions
- Pilot brews
Please note that some innovations may not be available on the day of your visit.
HKN x You. How can I customize my own Heineken® beer?
We’re introducing a new twist to your Heineken® experience with HKN x You. We use Heineken® Silver as a starting point and customise your Heineken® the way you like it.
- Double Hopped: uses two types of hops to boost flavour and aroma, creating a bold, complex taste that hop lovers will enjoy.
- Dry: has a crisp, clean finish enjoyed by beer enthusiasts who prefer a lighter and less sweet taste.
- Super Dry: offers a crisp, super-refreshing taste with a delightful emphasis on dryness. It's perfect for those who love a clean, light beer experience.
- Smooth: has a velvety, soft texture that provides a balanced and gentle mouthfeel, enhancing the overall drinking experience.
- Super Smooth: offers unparalleled smoothness that sets it apart. Each sip glides effortlessly across your palate, leaving a velvety sensation. It strikes the perfect balance between malty sweetness and subtle hop bitterness, delivering a truly satisfying taste experience.
What are the Foam infusions?
We’re introducing a new twist to your Heineken experience by infusing your beer with exciting foam flavours, such as Bitterblood Orange or Pineapple Guave. With flavoured foam we infuse your beer, adding a unique and refreshing dimension to the classic Heineken taste.
Why foam? Foam is a natural and essential part of beer and is created by the brewing process. You recognize a well-poured Heineken Beer by its solid head of foam. But it doesn’t only look good, foam also affects your taste. Tip: Give the foam some time
What are the Pilot brews?
The pilot brews are small-batch beers that can be tried at the Heineken Studio. They are new creations that push the boundaries of lager.
Now on tap:
Wheat Lager: Crisp citrus tones with a smooth, velvet finish. It has a cloudy, dark, golden colour and has a slightly citrusy scent on a more spicy base.
Store
Can I visit the Store?
The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.
Do you have an online Store?
Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:
What are the opening hours of the Heineken® Flagship Store? And do I need a ticket to visit the store?
The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.
Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.
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