Frequently Asked Questions

Unfortunately, you have to leave your furry friends at home. Pets are never permitted in the Heineken Experience, except for service dogs.

No, we have stopped brewing beers in our building in 1988. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).

We urge you to come right on time for the timeslot you’ve booked your ticket for. This is important, as it helps us regulate the amount of people in the building at all times.

This is subject to availability and the size of your group. For the opportunities for guided tours, please send an email to sales.experience@heineken.com.

Yes, as long as our Heineken Ambassadors are treated with respect, photography is allowed. Photographs, videos and films may only be used for private, non-commercial purposes.

Also, we'd love to see your photos on Facebook and Instagram! Please use our hashtag #heinekenexperience, so we can find them easily.

If you would like to film or take photographs for professional and commercial purposes, please contact service.experience@heineken.com.

Yes! You can access our rooftop with a Heineken® Tour + Rooftop ticket.

Yes, of course you get to taste our delicious beer. Our Heineken tours include two cold Heineken® beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.

Unfortunately, we do not have our own parking facilities. The nearest car park is APCOA Parking Heinekenplein (link how to get there in e.g. maps) 200 meters away from the Heineken Experience.

You may be asked to show a valid ID (Identity Document).

You can take all the time you need for your visit. Only your starting time (booked timeslot) is set. On average, the self-guided tour takes about 2 hours.

Yes**,** we offer a cloakroom service and lockers for our guests. You can leave your possessions with us, free of charge, as long as they don't exceed 320 x 255 x 492 mm (HxWxD). Bigger items such as trolleys or carry-on luggage are not allowed. You can leave those in the nearest Lockerpoint Luggage Storage at Marie Heinekenplein 12, 1072 MH Amsterdam

On Saturdays, we are particularly popular, as this is our busiest day of the week.

We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:

- Monday: 10:30 to 19:30 (last entry 17:15)

- Tuesday: 10:30 to 19:30 (last entry 17:15)

- Wednesday: 10:30 to 19:30 (last entry 17:15)

- Thursday: 10:30 to 19:30 (last entry 17:15)

- Friday: 10:30 to 21:00 (last entry 18:45)

- Saturday: 10:30 to 21:00 (last entry 18:45)

- Sunday: 10:30 to 19:30 (last entry 17:15)

The legal drinking age in The Netherlands is 18+. Enjoy responsibly!

All our tours are in English, but we also offer audio-tours in English, Dutch, German, French, Italian, Spanish, Portuguese and Chinese. Please note: this covers only the informative part of the Heineken® tour.

You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.

Yes, we do! All our tours are in English, but we also offer audio-tours. These are available English, Dutch, German, French, Italian, Spanish, Portuguese and Chinese. Please note: this covers only the informative part of the Heineken® tour.

We're currently offering the original Heineken® tour, the Heineken® tour + rooftop, the VIP tour, the Perfect Match tour, and the Heineken® Flagship Cruise

Rock the City will be operating again as of January 24th.

The Rock the City tour starts at the Heineken Experience. After your 1.5 hour self-guided tour, you will hop on our boat for a 45-minute canal cruise. During the cruise, your tour guide will tell you all about the highlights and hidden gems of the city. The canal cruise includes one drink (a Heineken® beer, water or a soft drink) and a variety of nuts. You can purchase additional drinks on board for the entire duration of the cruise.

You will depart at the canal in front of the Heineken Experience and will be dropped off on the same spot.

The Heineken® Flagship Cruise tour starts at the Heineken Experience. After a 1.5hour self-guided tour, you will hop on our Flagship Cruise for a 1-hour canal cruise. During the cruise, your tour guide will tell you all about the highlights and hidden gems of the city. The canal cruise includes one drink (a beer from the Heineken® portfolio, water or a soft drink). You can purchase more drinks on board.

You will depart at the canal in front of the Rijksmuseum and will be dropped off on the same spot. Please make sure to be here 15 minutes before your departure time. The Rijksmuseum is a 15-minute walk from the Heineken Experience, so we recommend 30 minutes between the end of your Heineken® tour and the start of your Heineken® Flagship Cruise.

The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. The historical building serves as a venue where you can learn all about Heineken® heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

Our Perfect Match tour is the best combination between beer and football. You get access to both the Heineken Experience and the Johan Cruijff Arena. You can visit at your own pace and decide which timeslot suits you best based on our availability.

Please note that neither the Johan Cruijff Arena nor the Heineken Experience are arranging transportation between our two locations.

The VIP will take you around 2,5 hours, in which we will guide you through our brewery and explain everything there is to know about our company. To finish the visit, we will take you to our private (and secret) bar where we will serve five premium beers from our portfolio, accompanied by snacks that have been carefully selected to match the beers. In this intimate environment, you will have the chance to interact with the guide, as well as the other guests. All in all, our VIP tour is a definite ‘not to miss while in Amsterdam!

You start the tour at the Heineken Experience, where you will enjoy your 1.5 hour self-guided tour. This tour includes two Heineken® beers or soft drinks. During the 45-minute canal cruise, another drink is included (a Heineken® beer or a soft drink). On the boat, you will have the option to purchase additional drinks.

Yes, you can. On top of the one included drink, you’re able to purchase additional drinks during the entire duration of the cruise.

The Rock the City will depart from the canal right in front of the Heineken Experience. Please make sure to be there 15 minutes before your departure time.

Both tours start with a 1.5h self-guided tour through the Heineken Experience, followed by a canal-cruise. Find below what both tours include afterwards:

The Rock the City:
- a spacious boat equipped for 50 people, with an especially designed Heineken® interior.
- a closed boat with an open roof in summer, and an outer deck in the back.
- a 45-minute canal cruise, covering the highlights of the city.
- the boat leaves at the canal right in front of the Heineken Experience (5-minute walk)

The Flagship Cruise:
- a sloop boat that accommodates up to 30 people
- the boat is an open boat in summer, and a closed boat in winter
- a 60-minute canal cruise, covering the highlights of the city
- the boat leaves at the canal across the Rijksmuseum (15-minute walk).

You start the tour at the Heineken Experience, where you will enjoy your 1.5hour self-guided tour. This tour includes two Heineken® beers or soft drinks. During the 1-hour canal cruise, another drink is included (a beer from the Heineken® portfolio or a soft drink). On the boat, you will have the option to buy more drinks.

Yes, you can. On top of the one included drink, you’re able to purchase additional drinks during the entire duration of the cruise.

The Heineken® Flagship Cruise will depart from Museumbrug 2, 10711XX Amsterdam. Please make sure to be there 15 minutes before your departure time. The Rijksmuseum is a 15-minute walk from the Heineken Experience, so we recommend 30 minutes between the end of your Heineken® tour and the start of your Heineken® Flagship Cruise.

Both tours start with a 1.5 h self-guided tour through the Heineken Experience, followed by a canal-cruise. Find below what both tours include afterwards:

The Flagship Cruise:
- a sloop boat that accommodates up to 30 people
- the boat is an open boat in summer, and a closed boat in winter
- a 60-minute canal cruise, covering the highlights of the city
- the boat leaves at the canal across the Rijksmuseum (15-minute walk).

The Rock the City:
- a spacious boat equipped for 50 people, with an especially designed Heineken® interior.
- a closed boat with an open roof in summer, and an outer deck in the back.
- a 45-minute canal cruise, covering the highlights of the city.
- the boat leaves at the canal right in front of the Heineken Experience (5-minute walk)

The Heineken Experience gift card makes it possible to surprise someone with a visit to the Heineken Experience. You can choose between three different tours, and you can select the number of tickets that you want to gift. After purchasing the Gift Card, you will receive a unique voucher code, which you can share with the person that you want to surprise. He or she can exchange the code for the selected number of tickets, at the date and time that fits his or her schedule best.

With the Heineken Experience gift card, you can choose between the Heineken® tour, the Heineken® tour + rooftop, the VIP tour or the Rock The City tour. The Gift card is not available for The Perfect Match tour and The Live Your Music tour.

No. A date only needs to be chosen when exchanging the Gift Voucher for actual tickets.

In case the person that you are surprising with a gift card wants to change the date of his or her ticket(s) after exchanging the gift card, he or she can do so via the Rescheduling and refund page on our website or by contacting us at service.experience@globalticket.com.

The Heineken Experience gift card can be exchanged for Heineken Experience ticket(s) via our webpage in the following link: https://tickets.heinekenexperience.com/voucher.

By filling the code in your gift card, you can pick your preferred date and timeslot, and you will receive your Heineken Experience tickets in your inbox.

The Heineken Experience gift card is valid for 2 years since it was purchased.

Heineken® Silver is brewed at a chilled -1°C, resulting in an extra-refreshing lager with a less bitter taste and a crisp, subtle finish that’s effortless to drink.

Heineken® Silver features all the same pure, 100% natural ingredients people love from our original recipe. What makes Heineken® Silver different is the ice-cold lagering process. By brewing Heineken® Silver at -1°C, more cold haze is allowed to form and be filtered out. This removes proteins and rough-tasting tannins, leaving a delightfully refreshing taste that’s accessible and easy to drink.

Heineken® Silver is made with a uniquely different brewing process to our original recipe. By brewing Heineken® Silver at an ice-cold -1°C, a cold haze is allowed to form, filtering out more proteins and rough-tasting tannins. The result is a fresh, crisp finish that’s easy to drink.

Heineken® Silver is launching in 19 markets, including Albania, Bulgaria, Denmark, Finland, France, Gibraltar, Greece, Hungary, Italy, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Russia, Spain, Switzerland, and the United Kingdom. It will also launch in Norway during 2022 for on-trade outlets.

With a lower ABV of 4%, Heineken® Silver is an easy-to-drink, extra-refreshing beer designed to be more accessible for more consumers.

Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.

Please be aware that the boat in the Rock the City tour is not wheelchair accessible.