Frequently Asked Questions

Unfortunately, you have to leave your furry friends at home. Pets are never permitted in the Heineken Experience, except for service dogs.

No, we have stopped brewing beers in our building in 1988. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).

We urge you to come right on time for the timeslot you’ve booked your ticket for. This is important, as it helps us regulate the amount of people in the building at all times.

This is subject to availability and the size of your group. For the opportunities for guided tours, please send an email to sales.experience@heineken.com.

Yes, as long as our Heineken Ambassadors are treated with respect, photography is allowed. Photographs, videos and films may only be used for private, non-commercial purposes.

Also, we'd love to see your photos on Facebook and Instagram! Please use our hashtag #heinekenexperience, so we can find them easily.

If you would like to film or take photographs for professional and commercial purposes, please contact service.experience@heineken.com.

Yes! You can access our rooftop with a Heineken® Tour + Rooftop ticket.

Yes, of course you get to taste our delicious beer. Our Heineken tours include two cold Heineken® beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.

Unfortunately, we do not have our own parking facilities. The nearest car park is APCOA Parking Heinekenplein (link how to get there in e.g. maps) 200 meters away from the Heineken Experience.

You may be asked to show a valid ID (Identity Document).

You can take all the time you need for your visit. Only your starting time (booked timeslot) is set. On average, the self-guided tour takes about 2 hours.

Yes**,** we offer a cloakroom service and lockers for our guests. You can leave your possessions with us, free of charge, as long as they don't exceed 320 x 255 x 492 mm (HxWxD). Bigger items such as trolleys or carry-on luggage are not allowed. You can leave those in the nearest Lockerpoint Luggage Storage at Marie Heinekenplein 12, 1072 MH Amsterdam

On Saturdays, we are particularly popular, as this is our busiest day of the week.

We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:

- Monday: 10:30 to 19:30 (last entry 17:15)

- Tuesday: 10:30 to 19:30 (last entry 17:15)

- Wednesday: 10:30 to 19:30 (last entry 17:15)

- Thursday: 10:30 to 19:30 (last entry 17:15)

- Friday: 10:30 to 21:00 (last entry 18:45)

- Saturday: 10:30 to 21:00 (last entry 18:45)

- Sunday: 10:30 to 19:30 (last entry 17:15)

The legal drinking age in The Netherlands is 18+. Enjoy responsibly!

All our tours are in English, but we also offer audio-tours in English, Dutch, German, French, Italian, Spanish, Portuguese and Chinese. Please note: this covers only the informative part of the Heineken® tour.

You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.

Yes, we do! All our tours are in English, but we also offer audio-tours. These are available English, Dutch, German, French, Italian, Spanish, Portuguese and Chinese. Please note: this covers only the informative part of the Heineken® tour.

The Heineken Experience gift card makes it possible to surprise someone with a visit to the Heineken Experience. You can choose between three different tours, and you can select the number of tickets that you want to gift. After purchasing the Gift Card, you will receive a unique voucher code, which you can share with the person that you want to surprise. He or she can exchange the code for the selected number of tickets, at the date and time that fits his or her schedule best.

With the Heineken Experience gift card, you can choose between the Heineken® tour, the Heineken® tour + rooftop, the VIP tour or the Rock The City tour. The Gift card is not available for The Perfect Match tour and The Live Your Music tour.

No. A date only needs to be chosen when exchanging the Gift Voucher for actual tickets.

In case the person that you are surprising with a gift card wants to change the date of his or her ticket(s) after exchanging the gift card, he or she can do so via the Rescheduling and refund page on our website or by contacting us at service.experience@globalticket.com.

The Heineken Experience gift card can be exchanged for Heineken Experience ticket(s) via our webpage in the following link: https://tickets.heinekenexperience.com/voucher.

By filling the code in your gift card, you can pick your preferred date and timeslot, and you will receive your Heineken Experience tickets in your inbox.

The Heineken Experience gift card is valid for 2 years since it was purchased.

The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.

Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:

Netherlands

UK

Germany

Belgium

Austria

The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.

Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.

We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!

The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.

You can send us an e-mail at heinekenexperience.events@heineken.com or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)

Combining spaces, we can organize events for up to 1300 persons.

Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.