Celebrate King's Day 2025 on the Heineken® Flagship Cruise
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Heineken Experience

  • How can I reach the HEINEKEN Headquarters?

    You can reach the HEINEKEN Headquarters at 003120 52 39 777.

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

Gift card

  • What is the Heineken Experience gift card?

    The Heineken Experience gift card makes it possible to surprise someone with a visit to the Heineken Experience. You can choose between three different tours, and you can select the number of tickets that you want to gift. After purchasing the Gift Card, you will receive a unique voucher code, which you can share with the person that you want to surprise. He or she can exchange the code for the selected number of tickets, at the date and time that fits his or her schedule best.

  • Which tours are available with the Heineken Experience gift card?

    With the Heineken Experience gift card, you can choose between the Heineken® tour, the Heineken® tour + rooftop, the VIP tour or the Rock The City tour. The Gift card is not available for The Perfect Match tour and The Live Your Music tour.

  • Do I need to choose a date for the Heineken Experience gift card?

    No. A date only needs to be chosen when exchanging the Gift Voucher for actual tickets.

    In case the person that you are surprising with a gift card wants to change the date of his or her ticket(s) after exchanging the gift card, he or she can do so via the Rescheduling and refund page on our website or by contacting us at service.experience@globalticket.com.

  • How can I exchange the Heineken Experience gift card for Heineken Experience tickets?

    The Heineken Experience gift card can be exchanged for Heineken Experience ticket(s) via our webpage in the following link: https://tickets.heinekenexperience.com/voucher.

    By filling the code in your gift card, you can pick your preferred date and timeslot, and you will receive your Heineken Experience tickets in your inbox.

  • For how long is the Heineken Experience gift card valid?

    The Heineken Experience gift card is valid for 2 years since it was purchased.

Wheelchair

  • Is the Heineken Experience wheelchair accessible?

    Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.

    Please be aware that the boat in the Rock the City tour is not wheelchair accessible.

After visit

  • Do you have another question?

    We are all (h)ears. Contact us on Facebook (Heineken Experience), Messenger, Twitter and via E-mail (service.experience@heineken.com).

  • Rate the Heineken Experience

    Tell us what you loved about us and what we could be doing better. We value all feedback so please rate our experience on Google Reviews or TripAdvisor.

  • Site feedback (please rate your Heinekenexperience.com)

    We are always working to improve our Heineken online experience, so we’d love to hear what’s working and how we can do better.

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