Frequently Asked Questions

You can reach the HEINEKEN Headquarters at 003120 52 39 777.

The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

Our old Heineken brewery and brand experience can be found at Stadshouderskade 78, 1072 AE in Amsterdam.

You can also take trams 1, 7, 19 or 24, and metro 52. They stop right around the corner.

If you have any questions, send us an email at service.experience@heineken.com.

If you prefer talking to us via the phone, you can reach us at +31202611323 for ticket-related questions, and at +31207215300 for anything else.

You can also talk to us on Facebook or slide into our DMs on Instagram.

Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.

Please be aware that the boat in the Rock the City tour is not wheelchair accessible.

The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.

Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:

Netherlands

UK

Germany

Belgium

Austria

The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.

Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.