Frequently Asked Questions

Freddy's Friends

• What is the Freddy’s Friends Tour?

  The Freddy’s Friends Tour is a group-tour in which you’ll get an exclusive journey into Heineken®'s rich heritage and history. This private, behind-the-scenes tour grants access to hidden spaces unavailable to regular visitors. End your visit with drinks and snacks in our own secret bar: Freddy's.

• Who is the Freddy’s Friends Tour for?

  This VIP experience caters to groups of up to 25 people, offering a personalised and luxurious tour. It’s a great group-activity, perfect for a company outing or team building.

• How can I book the Freddy’s Friends Tour?

  It is only possible to book this tour via our sales team. You can reach them at: sales.experience@heineken.com

• What is the availability of the Freddy’s Friends Tour?

  The tour is offered from Sunday to Thursday, between 10:30 AM and 4:15 PM. Please note that the tour is not available from July 1st to September 1st.

• What is the maximum capacity of the Freddy’s Friends Tour?

  The maximum group capacity is 25 people.