Frequently Asked Questions

We're currently offering the original Heineken® tour, the Heineken® tour + rooftop, the VIP tour, the Perfect Match tour, and the Heineken® Flagship Cruise

Rock the City will be operating again as of January 24th.

The Rock the City tour starts at the Heineken Experience. After your 1.5 hour self-guided tour, you will hop on our boat for a 45-minute canal cruise. During the cruise, your tour guide will tell you all about the highlights and hidden gems of the city. The canal cruise includes one drink (a Heineken® beer, water or a soft drink) and a variety of nuts. You can purchase additional drinks on board for the entire duration of the cruise.

You will depart at the canal in front of the Heineken Experience and will be dropped off on the same spot.

The Heineken® Flagship Cruise tour starts at the Heineken Experience. After a 1.5hour self-guided tour, you will hop on our Flagship Cruise for a 1-hour canal cruise. During the cruise, your tour guide will tell you all about the highlights and hidden gems of the city. The canal cruise includes one drink (a beer from the Heineken® portfolio, water or a soft drink). You can purchase more drinks on board.

You will depart at the canal in front of the Rijksmuseum and will be dropped off on the same spot. Please make sure to be here 15 minutes before your departure time. The Rijksmuseum is a 15-minute walk from the Heineken Experience, so we recommend 30 minutes between the end of your Heineken® tour and the start of your Heineken® Flagship Cruise.

The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. The historical building serves as a venue where you can learn all about Heineken® heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

Our Perfect Match tour is the best combination between beer and football. You get access to both the Heineken Experience and the Johan Cruijff Arena. You can visit at your own pace and decide which timeslot suits you best based on our availability.

Please note that neither the Johan Cruijff Arena nor the Heineken Experience are arranging transportation between our two locations.

The VIP will take you around 2,5 hours, in which we will guide you through our brewery and explain everything there is to know about our company. To finish the visit, we will take you to our private (and secret) bar where we will serve five premium beers from our portfolio, accompanied by snacks that have been carefully selected to match the beers. In this intimate environment, you will have the chance to interact with the guide, as well as the other guests. All in all, our VIP tour is a definite ‘not to miss while in Amsterdam!

You start the tour at the Heineken Experience, where you will enjoy your 1.5 hour self-guided tour. This tour includes two Heineken® beers or soft drinks. During the 45-minute canal cruise, another drink is included (a Heineken® beer or a soft drink). On the boat, you will have the option to purchase additional drinks.

Yes, you can. On top of the one included drink, you’re able to purchase additional drinks during the entire duration of the cruise.

The Rock the City will depart from the canal right in front of the Heineken Experience. Please make sure to be there 15 minutes before your departure time.

Both tours start with a 1.5h self-guided tour through the Heineken Experience, followed by a canal-cruise. Find below what both tours include afterwards:

The Rock the City:
- a spacious boat equipped for 50 people, with an especially designed Heineken® interior.
- a closed boat with an open roof in summer, and an outer deck in the back.
- a 45-minute canal cruise, covering the highlights of the city.
- the boat leaves at the canal right in front of the Heineken Experience (5-minute walk)

The Flagship Cruise:
- a sloop boat that accommodates up to 30 people
- the boat is an open boat in summer, and a closed boat in winter
- a 60-minute canal cruise, covering the highlights of the city
- the boat leaves at the canal across the Rijksmuseum (15-minute walk).

You start the tour at the Heineken Experience, where you will enjoy your 1.5hour self-guided tour. This tour includes two Heineken® beers or soft drinks. During the 1-hour canal cruise, another drink is included (a beer from the Heineken® portfolio or a soft drink). On the boat, you will have the option to buy more drinks.

Yes, you can. On top of the one included drink, you’re able to purchase additional drinks during the entire duration of the cruise.

The Heineken® Flagship Cruise will depart from Museumbrug 2, 10711XX Amsterdam. Please make sure to be there 15 minutes before your departure time. The Rijksmuseum is a 15-minute walk from the Heineken Experience, so we recommend 30 minutes between the end of your Heineken® tour and the start of your Heineken® Flagship Cruise.

Both tours start with a 1.5 h self-guided tour through the Heineken Experience, followed by a canal-cruise. Find below what both tours include afterwards:

The Flagship Cruise:
- a sloop boat that accommodates up to 30 people
- the boat is an open boat in summer, and a closed boat in winter
- a 60-minute canal cruise, covering the highlights of the city
- the boat leaves at the canal across the Rijksmuseum (15-minute walk).

The Rock the City:
- a spacious boat equipped for 50 people, with an especially designed Heineken® interior.
- a closed boat with an open roof in summer, and an outer deck in the back.
- a 45-minute canal cruise, covering the highlights of the city.
- the boat leaves at the canal right in front of the Heineken Experience (5-minute walk)

The Heineken Experience gift card makes it possible to surprise someone with a visit to the Heineken Experience. You can choose between three different tours, and you can select the number of tickets that you want to gift. After purchasing the Gift Card, you will receive a unique voucher code, which you can share with the person that you want to surprise. He or she can exchange the code for the selected number of tickets, at the date and time that fits his or her schedule best.

With the Heineken Experience gift card, you can choose between the Heineken® tour, the Heineken® tour + rooftop, the VIP tour or the Rock The City tour. The Gift card is not available for The Perfect Match tour and The Live Your Music tour.

No. A date only needs to be chosen when exchanging the Gift Voucher for actual tickets.

In case the person that you are surprising with a gift card wants to change the date of his or her ticket(s) after exchanging the gift card, he or she can do so via the Rescheduling and refund page on our website or by contacting us at service.experience@globalticket.com.

The Heineken Experience gift card can be exchanged for Heineken Experience ticket(s) via our webpage in the following link: https://tickets.heinekenexperience.com/voucher.

By filling the code in your gift card, you can pick your preferred date and timeslot, and you will receive your Heineken Experience tickets in your inbox.

The Heineken Experience gift card is valid for 2 years since it was purchased.

Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.

Please be aware that the boat in the Rock the City tour is not wheelchair accessible.

We are all (h)ears. Contact us on Facebook (Heineken Experience), Messenger, Twitter and via E-mail (service.experience@heineken.com).

Tell us what you loved about us and what we could be doing better. We value all feedback so please rate our experience on Google Reviews or TripAdvisor.

We are always working to improve our Heineken online experience, so we’d love to hear what’s working and how we can do better.

We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!

The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.

You can send us an e-mail at heinekenexperience.events@heineken.com or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)

Combining spaces, we can organize events for up to 1300 persons.

Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.