Frequently Asked Questions

What is the Freddy’s Friends Tour?
The Freddy’s Friends Tour is a group-tour in which you’ll get an exclusive journey into Heineken®'s rich heritage and history. This private, behind-the-scenes tour grants access to hidden spaces unavailable to regular visitors. End your visit with drinks and snacks in our own secret bar: Freddy's.
Who is the Freddy’s Friends Tour for?
This VIP experience caters to groups of up to 25 people, offering a personalised and luxurious tour. It’s a great group-activity, perfect for a company outing or team building.
How can I book the Freddy’s Friends Tour?
It is only possible to book this tour via our sales team. You can reach them at: sales.experience@heineken.com
What is the availability of the Freddy’s Friends Tour?
The tour is offered from Sunday to Thursday, between 10:30 AM and 4:15 PM. Please note that the tour is not available from July 1st to September 1st.
What is the maximum capacity of the Freddy’s Friends Tour?
The maximum group capacity is 25 people.

How can I reach the Heineken Experience?
Our old Heineken brewery and brand experience can be found at Stadshouderskade 78, 1072 AE in Amsterdam.

You can also take trams 1, 7, 19 or 24, and metro 52. They stop right around the corner.

If you have any questions, send us an email at service.experience@heineken.com.

If you prefer talking to us via the phone, you can reach us at +31202611323 for ticket-related questions, and at +31207215300 for anything else.

You can also talk to us on Facebook or slide into our DMs on Instagram.
Where is the Heineken Experience located?
Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

Is the Heineken Experience wheelchair accessible?
Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.

Please be aware that the boat in the Rock the City tour is not wheelchair accessible.

Do you have another question?
We are all (h)ears. Contact us on Facebook (Heineken Experience), Messenger, Twitter and via E-mail (service.experience@heineken.com).
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Tell us what you loved about us and what we could be doing better. We value all feedback so please rate our experience on Google Reviews or TripAdvisor.
Site feedback (please rate your Heinekenexperience.com)
We are always working to improve our Heineken online experience, so we’d love to hear what’s working and how we can do better.

Teremos todo o gosto em responder a todas e quaisquer perguntas que possas ter.