Frequently Asked Questions
Payment
What payment options can I use?
When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform. If you want to buy something from our store (Heineken® merchandise), you can use our contactless payment options. Please leave your cash at home!
What payment options can I use on the website?
When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform.
Direction
How can I reach the Heineken Experience?
Our old Heineken brewery and brand experience can be found at Stadshouderskade 78, 1072 AE in Amsterdam.
You can also take trams 1, 7, 19 or 24, and metro 52. They stop right around the corner.
If you have any questions, send us an email at service.experience@heineken.com.
If you prefer talking to us via the phone, you can reach us at +31202611323 for ticket-related questions, and at +31207215300 for anything else.
You can also talk to us on Facebook or slide into our DMs on Instagram.
Where is the Heineken Experience located?
Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.
Heineken® Silver
What does Heineken® Silver taste like?
Heineken® Silver is brewed at a chilled -1°C, resulting in an extra-refreshing lager with a less bitter taste and a crisp, subtle finish that’s effortless to drink.
How does Heineken® Silver taste different to the original Heineken® beer? What ingredients are different?
Heineken® Silver features all the same pure, 100% natural ingredients people love from our original recipe. What makes Heineken® Silver different is the ice-cold lagering process. By brewing Heineken® Silver at -1°C, more cold haze is allowed to form and be filtered out. This removes proteins and rough-tasting tannins, leaving a delightfully refreshing taste that’s accessible and easy to drink.
Is the Heineken® Silver brewing process different to Heineken® Original?
Heineken® Silver is made with a uniquely different brewing process to our original recipe. By brewing Heineken® Silver at an ice-cold -1°C, a cold haze is allowed to form, filtering out more proteins and rough-tasting tannins. The result is a fresh, crisp finish that’s easy to drink.
Which markets is Heineken® Silver launching in in 2022?
Heineken® Silver is launching in 19 markets, including Albania, Bulgaria, Denmark, Finland, France, Gibraltar, Greece, Hungary, Italy, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Russia, Spain, Switzerland, and the United Kingdom. It will also launch in Norway during 2022 for on-trade outlets.
Why is Heineken® Silver a lower ABV than Heineken® Original?
With a lower ABV of 4%, Heineken® Silver is an easy-to-drink, extra-refreshing beer designed to be more accessible for more consumers.
Store
Can I visit the Store?
The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.
Do you have an online Store?
Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:
What are the opening hours of the Heineken® Flagship Store? And do I need a ticket to visit the store?
The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.
Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.
Events
What type of event can be organized at the Heineken Experience?
We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!
Why choose Heineken Experience as event venue?
The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.
How can we contact the Heineken Events team?
You can send us an e-mail at heinekenexperience.events@heineken.com or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)
What is the maximum capacity of the venue?
Combining spaces, we can organize events for up to 1300 persons.
What benefits and services do you offer?
Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.
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