Celebrate King's Day 2025 on the Heineken® Flagship Cruise
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Heineken Experience

  • How can I reach the HEINEKEN Headquarters?

    You can reach the HEINEKEN Headquarters at 003120 52 39 777.

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

Wheelchair

  • Is the Heineken Experience wheelchair accessible?

    Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.

    Please be aware that the boat in the Rock the City tour is not wheelchair accessible.

Store

  • Can I visit the Store?

    The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.

  • Do you have an online Store?

    Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:

    Netherlands

    UK

    Germany

    Belgium

    Austria

  • What are the opening hours of the Heineken® Flagship Store? And do I need a ticket to visit the store?

    The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.

    Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.

After visit

  • Do you have another question?

    We are all (h)ears. Contact us on Facebook (Heineken Experience), Messenger, Twitter and via E-mail (service.experience@heineken.com).

  • Rate the Heineken Experience

    Tell us what you loved about us and what we could be doing better. We value all feedback so please rate our experience on Google Reviews or TripAdvisor.

  • Site feedback (please rate your Heinekenexperience.com)

    We are always working to improve our Heineken online experience, so we’d love to hear what’s working and how we can do better.

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