Frequently Asked Questions
Tickets
Can I buy my ticket at the desk?
Yes, but we recommend to book your tickets online. Make sure you book your ticket via our website in advance! Buy your tickets here.
Do I have to print my ticket?
No, the unique code on each ticket can be scanned from the screen of your smartphone or tablet. Be green, keep it on screen.
I bought a ticket for the wrong date. Can I exchange my ticket or get a refund?
Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstance. We can always try to rebook your ticket to another date. Please send an email to service.experience@globalticket.com.
I have an Amsterdam pass. Where do I book my tickets?
Book your tickets now via https://tickets.heinekenexperience.com/amsterdampass
I want to visit the Heineken Experience with a group. How many tickets can I buy in one go?
It is absolutely possible to visit us as a group! You can buy up to 25 tickets in one go.
Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the weekend.
What are your customer service business hours?
We are available from Monday to Friday from 09:00 to 17:00.
Freddy's Friends
What is the Freddy’s Friends Tour?
The Freddy’s Friends Tour is a group-tour in which you’ll get an exclusive journey into Heineken®'s rich heritage and history. This private, behind-the-scenes tour grants access to hidden spaces unavailable to regular visitors. End your visit with drinks and snacks in our own secret bar: Freddy's.
Who is the Freddy’s Friends Tour for?
This VIP experience caters to groups of up to 25 people, offering a personalised and luxurious tour. It’s a great group-activity, perfect for a company outing or team building.
How can I book the Freddy’s Friends Tour?
It is only possible to book this tour via our sales team. You can reach them at: sales.experience@heineken.com
What is the availability of the Freddy’s Friends Tour?
The tour is offered from Sunday to Thursday, between 10:30 AM and 4:15 PM. Please note that the tour is not available from July 1st to September 1st.
What is the maximum capacity of the Freddy’s Friends Tour?
The maximum group capacity is 25 people.
Wheelchair
Is the Heineken Experience wheelchair accessible?
Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.
Please be aware that the boat in the Rock the City tour is not wheelchair accessible.
Store
Can I visit the Store?
The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.
Do you have an online Store?
Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:
What are the opening hours of the Heineken® Flagship Store? And do I need a ticket to visit the store?
The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.
Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.
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