Frequently Asked Questions
Children & minors
Are children allowed in the Experience?
Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/
Minor accompanied by an adult are also not allowed inside the Heineken Experience.
What is a minor?
Anyone under Legal Purchase and/or Drinking Age (LPDA). At the Heineken Experience, we consider everyone under the age of 18 a minor.
What is the Legal Purchase and/or Drinking Age (LPDA)?
The youngest age a person is legally permitted to purchase and/or drink alcoholic beverages. At the Heineken Experience the Legal Purchase and/or Drinking Age is 18.
What is the minimum age requirement to enter the Heineken Experience?
You must be 18 or older to enter the Heineken Experience.
Minors accompanied by an adult are also not allowed inside the Experience.
Why are children not allowed in the Experience?
We actively restrict exposure of our branding to minors. We understand the negative effects that consumption of alcohol has on Minors which is why we actively restrict exposure of our branding to minors.
Heineken Studio
Where can I visit the Heineken Studio?
The Heineken Studio is located at the Heineken Experience rooftop bar. You need a Heineken® Tour + Rooftop ticket or a Rooftop ticket to visit the Heineken Studio.
The Heineken Studio innovations are only available at the Heineken Experience.
What innovations are available at the Heineken Studio?
The Heineken Studio currently features the following innovations:
- HKN x You
- Foam infusions
- Pilot brews
Please note that some innovations may not be available on the day of your visit.
HKN x You. How can I customize my own Heineken® beer?
We’re introducing a new twist to your Heineken® experience with HKN x You. We use Heineken® Silver as a starting point and customise your Heineken® the way you like it.
- Double Hopped: uses two types of hops to boost flavour and aroma, creating a bold, complex taste that hop lovers will enjoy.
- Dry: has a crisp, clean finish enjoyed by beer enthusiasts who prefer a lighter and less sweet taste.
- Super Dry: offers a crisp, super-refreshing taste with a delightful emphasis on dryness. It's perfect for those who love a clean, light beer experience.
- Smooth: has a velvety, soft texture that provides a balanced and gentle mouthfeel, enhancing the overall drinking experience.
- Super Smooth: offers unparalleled smoothness that sets it apart. Each sip glides effortlessly across your palate, leaving a velvety sensation. It strikes the perfect balance between malty sweetness and subtle hop bitterness, delivering a truly satisfying taste experience.
What are the Foam infusions?
We’re introducing a new twist to your Heineken experience by infusing your beer with exciting foam flavours, such as Bitterblood Orange or Pineapple Guave. With flavoured foam we infuse your beer, adding a unique and refreshing dimension to the classic Heineken taste.
Why foam? Foam is a natural and essential part of beer and is created by the brewing process. You recognize a well-poured Heineken Beer by its solid head of foam. But it doesn’t only look good, foam also affects your taste. Tip: Give the foam some time
What are the Pilot brews?
The pilot brews are small-batch beers that can be tried at the Heineken Studio. They are new creations that push the boundaries of lager.
Now on tap:
Wheat Lager: Crisp citrus tones with a smooth, velvet finish. It has a cloudy, dark, golden colour and has a slightly citrusy scent on a more spicy base.
Wheelchair
Is the Heineken Experience wheelchair accessible?
Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.
Please be aware that the boat in the Rock the City tour is not wheelchair accessible.
Store
Can I visit the Store?
The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.
Do you have an online Store?
Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:
What are the opening hours of the Heineken® Flagship Store? And do I need a ticket to visit the store?
The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.
Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.
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