Frequently Asked Questions

Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/

Minor accompanied by an adult are also not allowed inside the Heineken Experience.

Anyone under Legal Purchase and/or Drinking Age (LPDA). At the Heineken Experience, we consider everyone under the age of 18 a minor.

The youngest age a person is legally permitted to purchase and/or drink alcoholic beverages. At the Heineken Experience the Legal Purchase and/or Drinking Age is 18.

You must be 18 or older to enter the Heineken Experience.

Minors accompanied by an adult are also not allowed inside the Experience.

We actively restrict exposure of our branding to minors. We understand the negative effects that consumption of alcohol has on Minors which is why we actively restrict exposure of our branding to minors.

The Freddy’s Friends Tour is a group-tour in which you’ll get an exclusive journey into Heineken®'s rich heritage and history. This private, behind-the-scenes tour grants access to hidden spaces unavailable to regular visitors. End your visit with drinks and snacks in our own secret bar: Freddy's.

This VIP experience caters to groups of up to 25 people, offering a personalised and luxurious tour. It’s a great group-activity, perfect for a company outing or team building.

It is only possible to book this tour via our sales team. You can reach them at: sales.experience@heineken.com

The tour is offered from Sunday to Thursday, between 10:30 AM and 4:15 PM. Please note that the tour is not available from July 1st to September 1st.

The maximum group capacity is 25 people.