Celebrate King's Day 2025 on the Heineken® Flagship Cruise
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A stylish bar area with a large portrait in the background

Freddy’s Friends

Perfect for larger groups, company outings and team building

What you will experience

Gather your group of up to 25 guests for a private exploration of Heineken®'s heritage and history. This behind-the-scenes tour takes you to hidden areas that are not accessible to regular guests, with our expert guides providing insider stories and engaging insights. End your visit with drinks and snacks in our own secret bar: Freddy's.

A man smiling and holding a beer while interacting with others at a bar
Interior view of the Heineken Experience venue featuring a stylish bar and a large portrait.
Two friends raising glasses of beer in a lively bar setting

What's included and availability

What's included?

  • Private Guides: Two private expert tour guides will lead your exclusive experience.

  • Beverages: Taste five different seasonal beers from the Heineken® portfolio, as well as wine and soft drinks, served in a hidden bar.

  • Snacks & Food: Enjoy a curated assortment of borrel snacks and bites.

  • Special Gift: Receive a unique souvenir as a memento of your experience.

Package rate: €1,600.

Availability:

  • Offered Sunday to Thursday, between 10:30 AM and 4:15 PM

  • Not available from July 1st to September 1st

Please note: This experience is a non-refundable booking. Rescheduling is possible with at least two weeks' notice.

Two people toasting with beer glasses in a lively bar setting
A stylish bar setup with a large portrait on the wall, showcasing a vibrant atmosphere.

Preguntas frecuentes

  • What is the Freddy’s Friends Tour?

    The Freddy’s Friends Tour is a group-tour in which you’ll get an exclusive journey into Heineken®'s rich heritage and history. This private, behind-the-scenes tour grants access to hidden spaces unavailable to regular visitors. End your visit with drinks and snacks in our own secret bar: Freddy's.

  • Who is the Freddy’s Friends Tour for?

    This VIP experience caters to groups of up to 25 people, offering a personalised and luxurious tour. It’s a great group-activity, perfect for a company outing or team building.

  • How can I book the Freddy’s Friends Tour?

    It is only possible to book this tour via our sales team. You can reach them at: sales.experience@heineken.com

  • What is the availability of the Freddy’s Friends Tour?

    The tour is offered from Sunday to Thursday, between 10:30 AM and 4:15 PM. Please note that the tour is not available from July 1st to September 1st.

  • What is the maximum capacity of the Freddy’s Friends Tour?

    The maximum group capacity is 25 people.

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