Frequently Asked Questions

You can reach the HEINEKEN Headquarters at 003120 52 39 777.

The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

The Freddy’s Friends Tour is a group-tour in which you’ll get an exclusive journey into Heineken®'s rich heritage and history. This private, behind-the-scenes tour grants access to hidden spaces unavailable to regular visitors. End your visit with drinks and snacks in our own secret bar: Freddy's.

This VIP experience caters to groups of up to 25 people, offering a personalised and luxurious tour. It’s a great group-activity, perfect for a company outing or team building.

It is only possible to book this tour via our sales team. You can reach them at: sales.experience@heineken.com

The tour is offered from Sunday to Thursday, between 10:30 AM and 4:15 PM. Please note that the tour is not available from July 1st to September 1st.

The maximum group capacity is 25 people.