Frequently Asked Questions

Heineken Studio

• Where can I visit the Heineken Studio?

  The Heineken Studio is located at the Heineken Experience rooftop bar. You need a Heineken® Tour + Rooftop ticket or a Rooftop ticket to visit the Heineken Studio.

  The Heineken Studio innovations are only available at the Heineken Experience.

• What innovations are available at the Heineken Studio?

  The Heineken Studio currently features the following innovations:

  - HKN x You

  - Foam infusions

  - Pilot brews

  Please note that some innovations may not be available on the day of your visit.

• HKN x You. How can I customize my own Heineken® beer?

  We’re introducing a new twist to your Heineken® experience with HKN x You. We use Heineken® Silver as a starting point and customise your Heineken® the way you like it.

  - Double Hopped: uses two types of hops to boost flavour and aroma, creating a bold, complex taste that hop lovers will enjoy.

  - Dry: has a crisp, clean finish enjoyed by beer enthusiasts who prefer a lighter and less sweet taste.

  - Super Dry: offers a crisp, super-refreshing taste with a delightful emphasis on dryness. It's perfect for those who love a clean, light beer experience.

  - Smooth: has a velvety, soft texture that provides a balanced and gentle mouthfeel, enhancing the overall drinking experience.

  - Super Smooth: offers unparalleled smoothness that sets it apart. Each sip glides effortlessly across your palate, leaving a velvety sensation. It strikes the perfect balance between malty sweetness and subtle hop bitterness, delivering a truly satisfying taste experience.

• What are the Foam infusions?

  We’re introducing a new twist to your Heineken experience by infusing your beer with exciting foam flavours, such as Bitterblood Orange or Pineapple Guave. With flavoured foam we infuse your beer, adding a unique and refreshing dimension to the classic Heineken taste.

  Why foam? Foam is a natural and essential part of beer and is created by the brewing process. You recognize a well-poured Heineken Beer by its solid head of foam. But it doesn’t only look good, foam also affects your taste. Tip: Give the foam some time

• What are the Pilot brews?

  The pilot brews are small-batch beers that can be tried at the Heineken Studio. They are new creations that push the boundaries of lager.

  Now on tap:

  Wheat Lager: Crisp citrus tones with a smooth, velvet finish. It has a cloudy, dark, golden colour and has a slightly citrusy scent on a more spicy base.