AsneakpeekoftheHeinekenExperience

The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our Heineken® heritage, the brewing process, our sometimes crazy innovations, our sponsorings and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

Let us tell you the story of how a small, Dutch brewery became the world’s most premium brand of beer. The world of Heineken® is one best experienced through all the senses; we’ll let you feel the hops and smell the authentic scents of the brewery. It’s all there.

Of course, we won’t send you on your way without finishing strong - with a nice, fresh Heineken® beer in the Best ‘Dam Bar. Meet tourists and locals alike, share memories and plan your next trip to make new ones.