)
VIP Tour
Get the full experience with behind-the-scenes access and a personal guide.
Buy tickets
)
)
)
)
VIP the Heineken® way
Not only will you be able to experience all the regular tour has to offer, your personal guide will also deep dive into the Heineken® story - so no secrets will go unmissed. Speaking of secrets, the VIP tour will also take you to one of our hidden bars - Freddy’s or Henry’s - completely styled after important people in Heineken®’s history. In these bars you will get to taste five premium beers from our portfolio, paired with matching bites.
)
What our guests say about the VIP tour
Buy your tickets
)
VIP Tour
- Visitors under 18 are not allowed to do the VIP tour.
- Please note the VIP tour is in English.
- We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly. Please be advised that our less busy entry hours are during weekdays before 13:00h CET
More tours
)
Heineken® Tour
Immerse yourself into the world of Heineken®, at your own pace.
)
Heineken® Tour + Rooftop
Enjoy our Heineken® tour and end with a breath-taking view over Amsterdam
)
Heineken® Flagship Cruise
Heineken® Tour + 1h canal cruise
)
Rock the City
Explore the best of Amsterdam
)
The Perfect Match
The world’s greatest combination: beer and football.
Frequently asked questions
What is the VIP tour?
The VIP will take you around 2,5 hours, in which we will guide you through our brewery and explain everything there is to know about our company. To finish the visit, we will take you to our private (and secret) bar where we will serve five premium beers from our portfolio, accompanied by snacks that have been carefully selected to match the beers. In this intimate environment, you will have the chance to interact with the guide, as well as the other guests. All in all, our VIP tour is a definite ‘not to miss while in Amsterdam!
Can I book a guided tour?
This is subject to availability and the size of your group. For the opportunities for guided tours, please send an email to sales.experience@heineken.com.
Can we access the rooftop terrace of the Heineken Experience?
Yes! You can access our rooftop with a Heineken® Tour + Rooftop ticket.
Are children allowed in the Experience?
Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/
Minor accompanied by an adult are also not allowed inside the Heineken Experience.
Can I change the date and/or time of my Heineken® Tour + Rooftop/VIP-tour/Rock The City Tour/The Perfect Match Tour?
Yes, you can by sending an email to service.experience@globalticket.com. Please note that for The Perfect Match Tour and the Live Your Music Tour we can only change the date and/or time of your tickets to the Heineken Experience.
To change the date and/or time of your tickets for the Johan Cruijff ArenA (The Perfect Match), please reach out to our colleagues there: tour@johancruijffarena.nl