Today: 10:30 - 21:00 (Last entry 18:45)
Heineken logo
A stylish event space featuring a green bar and elegant decor, perfect for meetings and gatherings.

Heineken Experience Events

Brew your perfect event

A unique event location

Let us brew the perfect event in one of our unique spaces, located in the former Heineken Brewery. In 1868, Gerard Adriaan Heineken built this brewery on what would then be the outskirts of Amsterdam. The building became an instant icon, and for hundred twenty years, this was the spot where our beloved Heineken® was brewed. Nowadays, everyone is welcome to get a taste of our rich history and of course, our famous beer!

Moutzolder

On top of the silo building
Floor6th floor
Space466 m2
CapacityMax 80

Haystack

From hops, to history
Floor5th floor
Space42 m2
CapacityMax 20

Best 'Dam Bar

The best 'Dam night
FloorBasement
Space266 m2
CapacityMax 300

Molenzolder

Mill you cheers with us?
Floor5th floor
Space330 m2
CapacityMax 255

Koelschip

The best 'Dam view
Floor6th floor
Space350 m2
CapacityMax 500

Heritage Quarter

A night in the museum
Floor5th floor
Space190 m2
CapacityMax 180

Henry's

Sipping science
Floor5th floor
Space28 m2
CapacityMax 18

Freddy's

Behind the fridge door
Floor3rd floor
Space60 m2
CapacityMax 25

Brew room

Always something brewing
Floor2nd floor
Space466 m2
CapacityMax 150

Our spaces

Moutzolder

Location6th floor
Space466 m²
Capacity80
A modern meeting room with a long wooden table, green placemats, and a well-stocked bar in the background.

Haystack

Location5th floor
Space42 m²
Capacity20
Interior view of the Best Dam Bar with green lighting and modern industrial design.

Best 'Dam Bar

LocationBasement
Space266 m²
Capacity300
An elegant card room featuring a polished bar and stylish seating.

Molenzolder

Location5th floor
Space330 m²
Capacity255

Koelschip

Location6th floor
Space350 m²
Capacity500
An interior view of the Heineken Experience museum showcasing various historical artifacts and displays related to Heineken.

Heritage Quarter

Location5th floor
Space190 m²
Capacity180
A stylish bar area featuring green stools and a backdrop of historical brewing imagery.

Henry's

Location5th floor
Space28 m²
Capacity18
A stylish room featuring a bar with a seated area and a prominent black and white portrait on the wall.

Freddy's

Location3rd floor
Space60 m²
Capacity25
Interior view of the brew room featuring copper brewing kettles and a staircase.

Brew room

Location2nd floor
Space466 m²
Capacity150

Organizing your event is our business

We love hosting events just as much as we love the first sip of a freshly draughted Heineken®. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Get in touch with us to see what we can brew for you.

Get in touch Organizing your event is our business
A bartender serves Heineken beers to guests at a stylish bar setting
View of the Heineken Experience building at night with street signs and light trails
A bartender pouring a beer from a tap with Heineken branding.
A bartender pouring a freshly tapped Heineken beer into a glass
Map showing directions to the Heineken Experience in Amsterdam.

Getting there

Address

Heineken Experience

Stadhouderskade 78

1072 AE Amsterdam

Public transport

Trams 1, 7, 19 and 24 and metro 52 stop right around the corner

Get directions

Frequently asked questions

  • What types of events can be organised at the Heineken Experience in Amsterdam?

    The Heineken Experience is available as a private event venue for groups of 50 to 1400 people. The building includes seven distinct spaces suitable for meetings, product launches, corporate dinners, exhibitions, team-building sessions and private parties. All spaces include AV facilities, free Wi-Fi and on-site Heineken Ambassadors. To enquire, email heinekenexperience.events@heineken.com or call +31 (0)20 721 5300 (Monday to Friday, 09:00 to 17:00).

  • Can I organise a private party at the Heineken Experience?

    Yes. The Heineken Experience hosts private parties and celebrations. With seven event spaces and capacity for up to 1400 guests, we can accommodate everything from small birthday dinners to large private events. Contact our events team at heinekenexperience.events@heineken.com for availability and a tailored proposal.

  • What is the maximum capacity for events at the Heineken Experience?

    Combining all spaces, the Heineken Experience can host events for up to 1400 people. Contact heinekenexperience.events@heineken.com for a layout overview and availability.

  • What AV and event facilities does the Heineken Experience offer?

    All event spaces at the Heineken Experience are equipped with AV facilities. Additional services include free Wi-Fi, on-site Heineken Ambassadors, access to coffee and tea, and support from our dedicated events team. The venue is conveniently located in Amsterdam's city centre. Contact heinekenexperience.events@heineken.com for a full overview of services.

  • How do I contact the Heineken Experience events team?

    Email heinekenexperience.events@heineken.com or call +31 (0)20 721 5300. Our events team is available Monday to Friday, 09:00 to 17:00 CET.

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