Celebrate King's Day 2025 on the Heineken® Flagship Cruise
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A stylish event space featuring a green bar and elegant decor, perfect for meetings and gatherings.

Heineken Experience Events

Brew your perfect event

A unique event location

Let us brew the perfect event in one of our unique spaces, located in the former Heineken Brewery. In 1868, Gerard Adriaan Heineken built this brewery on what would then be the outskirts of Amsterdam. The building became an instant icon, and for hundred twenty years, this was the spot where our beloved Heineken® was brewed. Nowadays, everyone is welcome to get a taste of our rich history and of course, our famous beer!

A blueprint-style illustration of the Heineken Experience layout in Amsterdam.
A blueprint illustration of the Heineken Experience layout, showing event spaces and design elements.
Blueprint of the Molenzolder event space at the Heineken Experience
Blueprint of the Heineken koelschip structure
A blueprint representation of the Heineken Experience heritage quarter
A blueprint design of the Heineken Experience venue layout.
A blueprint illustration of the Heineken Experience layout for meetings and events.
Blueprint of the brewroom at the Heineken Experience

Haystack

From hops, to history
Floor5th floor
Space42 m2
CapacityMax 20

Best 'Dam Bar

The best 'Dam night
FloorBasement
Space266 m2
CapacityMax 300

Molenzolder

Mill you cheers with us?
Floor5th floor
Space330 m2
CapacityMax 255

Koelschip

The best 'Dam view
Floor6th floor
Space350 m2
CapacityMax 500

Heritage Quarter

A night in the museum
Floor5th floor
Space190 m2
CapacityMax 180

Henry's

Sipping science
Floor5th floor
Space28 m2
CapacityMax 18

Freddy's

Behind the fridge door
Floor3rd floor
Space60 m2
CapacityMax 25

Brew room

Always something brewing
Floor2nd floor
Space466 m2
CapacityMax 150

Our spaces

A modern meeting room with a long wooden table, green placemats, and a well-stocked bar in the background.

Haystack

Location5th floor
Space42 m²
Capacity20
Interior view of the Best Dam Bar with green lighting and modern industrial design.

Best 'Dam Bar

LocationBasement
Space266 m²
Capacity300
An elegant card room featuring a polished bar and stylish seating.

Molenzolder

Location5th floor
Space330 m²
Capacity255
A spacious and modern event space featuring a sleek bar, decorative lighting, and greenery.

Koelschip

Location6th floor
Space350 m²
Capacity500
An interior view of the Heineken Experience museum showcasing various historical artifacts and displays related to Heineken.

Heritage Quarter

Location5th floor
Space190 m²
Capacity180
A stylish bar area featuring green stools and a backdrop of historical brewing imagery.

Henry's

Location5th floor
Space28 m²
Capacity18
A stylish room featuring a bar with a seated area and a prominent black and white portrait on the wall.

Freddy's

Location3rd floor
Space60 m²
Capacity25
Interior view of the brew room featuring copper brewing kettles and a staircase.

Brew room

Location2nd floor
Space466 m²
Capacity150

Organizing your event is our business

We love hosting events just as much as we love the first sip of a freshly draughted Heineken®. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Get in touch with us to see what we can brew for you.

Get in touch
A bartender serves Heineken beers to guests at a stylish bar setting
View of the Heineken Experience building at night with street signs and light trails
A bartender pouring a beer from a tap with Heineken branding.
A bartender pouring a freshly tapped Heineken beer into a glass
Map showing directions to the Heineken Experience in Amsterdam.

Getting there

Address

Heineken Experience

Stadhouderskade 78

1072 AE Amsterdam

Public transport

Trams 1, 7, 19 and 24 and metro 52 stop right around the corner

Get directions

Frequently asked questions

  • What type of event can be organized at the Heineken Experience?

    We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!

  • Why choose Heineken Experience as event venue?

    The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.

  • How can we contact the Heineken Events team?

    You can send us an e-mail at heinekenexperience.events@heineken.com or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)

  • What is the maximum capacity of the venue?

    Combining spaces, we can organize events for up to 1300 persons.

  • What benefits and services do you offer?

    Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.

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