Discover Heineken Studio: Taste the future of beer on our rooftop!
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WelcometoHeinekenStudio

Tastethefutureofbeer

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Adult (18+)

Experience it at the Heineken Rooftop bar

Welcome to Heineken Studio, our creative innovation hub located at the Heineken Experience. Here, we craft groundbreaking beer experiments, products, concepts, and experiences that push the boundaries of brewing.

Heineken Studio is fueled by curiosity and brew expertise. We connect with a culturally engaged audience, exploring new spaces and redefining what it means to celebrate together. Our mission goes beyond beer—we create unforgettable moments of celebration and togetherness that inspire and excite.

Book a Heineken® Tour + Rooftop and taste the future of beer.

Our beer innovations

HKN x YOU

Customise your Heineken® the way you like it. More refreshing? Lighter? Hoppier? You decide!

Foam infusions

A new twist to your Heineken experience by infusing your beer with exciting foam flavours. With flavoured foam we infuse your beer, adding a unique and refreshing dimension to the classic Heineken® taste.

Explorethefutureofbrewinginnovation

GetyourHeineken®Tour+RooftopticketandvisitusattheHeinekenExperiencerooftopbar

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About the Heineken Studio

  • Where can I visit the Heineken Studio?

    The Heineken Studio is located at the Heineken Experience rooftop bar. You need a Heineken® Tour + Rooftop ticket or a Rooftop ticket to visit the Heineken Studio.

    The Heineken Studio innovations are only available at the Heineken Experience.

  • What innovations are available at the Heineken Studio?

    The Heineken Studio currently features the following innovations:

    - HKN x You

    - Foam infusions

    - Pilot brews

    Please note that some innovations may not be available on the day of your visit.

  • HKN x You. How can I customize my own Heineken® beer?

    We’re introducing a new twist to your Heineken® experience with HKN x You. We use Heineken® Silver as a starting point and customise your Heineken® the way you like it.

    - Double Hopped: uses two types of hops to boost flavour and aroma, creating a bold, complex taste that hop lovers will enjoy.

    - Dry: has a crisp, clean finish enjoyed by beer enthusiasts who prefer a lighter and less sweet taste.

    - Super Dry: offers a crisp, super-refreshing taste with a delightful emphasis on dryness. It's perfect for those who love a clean, light beer experience.

    - Smooth: has a velvety, soft texture that provides a balanced and gentle mouthfeel, enhancing the overall drinking experience.

    - Super Smooth: offers unparalleled smoothness that sets it apart. Each sip glides effortlessly across your palate, leaving a velvety sensation. It strikes the perfect balance between malty sweetness and subtle hop bitterness, delivering a truly satisfying taste experience.

  • What are the Foam infusions?

    We’re introducing a new twist to your Heineken experience by infusing your beer with exciting foam flavours, such as Bitterblood Orange or Pineapple Guave. With flavoured foam we infuse your beer, adding a unique and refreshing dimension to the classic Heineken taste.

    Why foam? Foam is a natural and essential part of beer and is created by the brewing process. You recognize a well-poured Heineken Beer by its solid head of foam. But it doesn’t only look good, foam also affects your taste. Tip: Give the foam some time

  • What are the Pilot brews?

    The pilot brews are small-batch beers that can be tried at the Heineken Studio. They are new creations that push the boundaries of lager.

    Now on tap:

    Wheat Lager: Crisp citrus tones with a smooth, velvet finish. It has a cloudy, dark, golden colour and has a slightly citrusy scent on a more spicy base.

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