Heineken Experience
Taste the story of the world's most famous beer. In the heart of Amsterdam.
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An iconic Amsterdam experience
The Heineken Experience is a brand experience located in Heineken®’s oldest brewery, in the heart of Amsterdam. The former brewery closed in 1988, when production outgrew the historic building. Today, it has been transformed into an immersive visitor experience and one of Amsterdam’s most recognisable attractions.
Inside, you will learn all about Heineken®’s heritage, the brewing process, key innovations and global sponsorships, as well as the story behind the iconic star. Through interactive exhibits and tasting moments along the way, you will also discover how to best taste and enjoy a perfectly served Heineken® beer.
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Choose your experience
Whether you are visiting the Heineken Experience for the first time or looking to make the most of your day in Amsterdam, there is a ticket option to suit every type of visit.
Choose between our Heineken® Essentials and our Combi tickets, which pair the Heineken Experience with another top attraction in Amsterdam.
Heineken® Essentials
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Heineken® Tour + Rooftop
Enjoy our Heineken® tour and end with a breath-taking view over Amsterdam
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Heineken® Guided Tour
Discover the beer behind the brand and enjoy the views from our rooftop | Available Fridays and Saturdays from October 2
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Heineken® Tour
Immerse yourself into the world of Heineken®, at your own pace.
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VIP Tour
Get the full experience with behind-the-scenes access and a personal guide.
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Heineken® Rooftop Bar
Discover Heineken Studio at the rooftop and enjoy a breath-taking view over Amsterdam, including 2 drinks
Combi tickets
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Heineken® Flagship Cruise
Heineken® Tour + 1h canal cruise
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Heineken Experience x Moco Museum
In cheers we trust
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Rock the City
Heineken® Tour + canal cruise + A’DAM Lookout
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The Perfect Match
The world’s greatest combination: beer and football.
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What our guests say about us
Discover Heineken Studio
Taste the future of beer at our rooftop bar. Access included with your rooftop ticket!
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